Factory Direct Appliance evolved from a wholesale appliance distributor in January of 1993. Dennis and Suzanne Birkestrand started the distribution business in 1988 after a wholesale career of 22 years with the Maytag Company. Joined later by partners Rod Holsapple and Steve Johnson, the firm has been one of the fastest growing companies in the greater Kansas City area. Today Factory Direct Appliance is by far the largest independent distribution source for a wide variety of appliance products.

Factory Direct Appliance (FDA) has been recognized by Ingram's Business Magazine, Chambers of Commerce, Home Builders Associations, as well as national publications for our growth and success at serving the needs of our various customers. Our growth philosophy is supported by a strong underlying belief in professional business ethics.